Broad Match Negative KeywordsBroad match is the default setting for negative keywords in Google Ads. How to Use Negative Keywords in Google AdsAfter identifying the negative keywords for your campaigns, it's time to add them to your Google Ads account. Here’s how:Add Negative Keywords from the Search Terms ReportFrom your “Search terms” report, check the boxes next to the keywords you’d like to add as negative keywords. Then, click “Add as negative keyword.”Now you can choose to add the negative keywords to an ad group, campaign, new negative keyword list, or an existing list. For example:The negative keyword “childrens shoes” will also exclude the query “children’s shoes”The negative keyword “k swiss” will exclude also the query “K-swiss”The negative keyword “dr martens” will also exclude the query “Dr.