Types of Negative KeywordsNegative Broad MatchBroad match is the default setting for negative keywords. How to Add Negative Keywords in Google AdsAfter identifying the negative keywords for your campaigns, it's time to add them to your Google Ads account. Here’s how:From the Search Terms ReportFrom your search terms report, check the boxes next to the keywords you’d like to add as negative keywords. Then, click “Add as negative keyword.”Now you can choose to add the negative keywords to an ad group, campaign, new negative keyword list, or an existing list. Continuously Monitor and ReviewRegularly review and update your negative keywords and negative keyword lists.