Negative keywords in paid search: 6 strategies for effective implementation

April 05, 2024

This article dives into negative keywords, exploring six implementation strategies, hands-off vs. assertive approaches and platform-specific variations. Now that we covered the importance of negative keywords, let’s talk about six strategies to implement negative keywords. During the Paid Search Association Webinar on March 28, 2024, there was a discussion about using the search term report to identify more negative keywords. Negative phrase matchFor negative phrase match keywords, your ad won’t show if the search contains the exact keyword terms in the same order. Few golden rules for creating negative keywords:Use the search terms report regularly to identify irrelevant search terms.

The source of this news is from Search Engine Land