In an unexpected turn of events, Neeva, the ad-free and privacy-focused search engine, has announced plans to shutter its consumer search operations. Neeva’s JourneyLaunched in 2019, Neeva aimed to disrupt the search engine market by offering an alternative that prioritized user privacy and provided an ad-free experience. As CEO of his own search company, Ramaswamy sought to create a better search experience without the need for ads. By early 2022, Neeva had integrated Large Language Models (LLMs) into its search stack, becoming the first search engine to provide cited, real-time AI answers to most queries. Implications For The Search Engine MarketThe closure of Neeva highlights new entrants’ difficulties in the search engine market, even with unique features and extensive experience.