Navigating Google's Search Generative Experience: Your Preparation Guide

Is Google’s Search Generative Experience the end of SEO or just a flash in the pan? In this special Point of View guide, I will cover what we know about Search Generative Experience, how it might impact search, and how you can prepare for it. If you want to get right to our recommendations, skip down to “How to Prepare for Search Generative Experience.”Table of ContentsWhat Is Search Generative Experience? The new chat-style search result would be known as Search Generative Experience (SGE). Common Criticisms of SGEIt’s mostly “Meh.”The most common criticism of Search Generative Experience is that most of the answers are underwhelming.