Native Ads: What They Are & How to Use Them

May 16, 2024

Native ad formats include:ArticlesSocial postsImagesVideosThese ads are typically marked as “Sponsored,” “Promoted,” or “Ad.”For example, Think with Google uses native advertising to promote content on LinkedIn:A native ad fits seamlessly into the page content and design. Here’s what native advertising looks like on a Google search engine results page (SERP):Unlike display ads, native advertising doesn’t disrupt the user experience. Thanks to their ability to blend into platforms, native ads tend to get more clicks than display ads. Some of your options are:FacebookInstagramXLinkedInSearch EnginesSearch ads give you the opportunity to run native ads within search results. Monitor Your Native Ad Campaign’s PerformanceContinuously test and measure your native ad performance.

The source of this news is from Semrush