Moz launches Brand Authority: First-To-Market Metric For Measuring Brand Strength And Salience

Moz launches Brand Authority: First-To-Market Metric For Measuring Brand Strength And SalienceThe SEO leader’s new proprietary metric accurately measures online brand strength and supercharges competitive analysis to spot threats, opportunities, and areas of improvement. Brand Authority — now available in Moz Pro and via the Moz API — makes the power of brand measurable for marketers and public relations professionals. Brand Authority can help these leaders understand the full picture, leading to more impactful strategies and better outcomes. With Brand Authority, we can finally understand how much they matter and put that power to work. “The new Brand Authority metric has the ability to fundamentally change the way marketers measure the success of their efforts.