Most Followed Accounts on Social Media (2024)

From celebrities to brands, most followed accounts on social media have an extensive reach to millions of users worldwide. Below, you’ll find the latest data on the most followed accounts on social media, including a breakdown by specific platform. Here’s a quick summary of what we’ll cover:Most Followed Accounts on Social MediaWith a staggering 738.46 million followers, Cristiano Ronaldo is the most followed individual on social media. Aside from social accounts owned by Meta, Nike is the most followed company account on Instagram with a follower count exceeding 317 million. Overall, 37 social media accounts on Instagram have more than 100 million followers, including 22 accounts with more than 200 million followers.