Modern link building uses expert content to engage with content creators around a topic, showing experience and expertise. 6 types of link buildingWe will group link building tactics and strategies into one of these categories. Ahrefs’ link building guide has this to say about link quality:“Nobody knows for sure how exactly Google measures the value of each link. As I explain in my article “How to create a link building strategy,” a strategy has three parts:Analysis: How to identify the tactic and messaging. A starter link building processAlthough you should test other processes, this process will set a new link building program down the right path to scale up the market of content.