What Is Mobile App Marketing? Value Proposition And Market ResearchIf you want to successfully market your mobile app, you'll have to put in the market research. Pre-Launch Marketing: Mobile App PromotionOnce your app is ready, you have a launch date, and you have done your market research, it’s time to start laying the groundwork. App Store Optimization (ASO) is the app store equivalent of SEO and a crucial part of any mobile app marketing strategy. Summary of a Mobile App Marketing StrategySo there you have it, the ultimate guide to marketing your app.