The value exchange (content providers creating content in exchange for search engines sending monetizable traffic) will overwhelmingly favor the search engines. Microsoft knows that content creators – publishers, content marketers, brands, and SEOs – are fretting about the prospect of less traffic and revenue. Microsoft’s vision is to move “beyond search to create your copilot for the Web.” “People are finding value in having search, chat, answers, and creation capabilities all in one experience,” Mehdi wrote. A “rich caption” beside the chat answer helping to drive more user engagement with the content on Microsoft Start. Post frequently and have an “active content site.”Bloggers/non-news content producers generally need to produce five articles or more per month.