The rise of AI chat features in search has publishers, content creators, brands and SEOs concerned about a not-too-far-away future with less traffic and revenue from organic search. ‘The future of search is an integrated experience.’ The future is search + answers + chat + creating, according to Sainsbury-Carter. She also once again mentioned the ad revenue sharing model from Bing Chat “in different ways as we learn what behaviors look like.”But. So while it’s great that Microsoft is talking about sharing ad revenue, Bing still needs to grow its market share significantly. Seeking ‘relevant engagement.’ Microsoft has had ads in Chat since the new Bing launched.