Microsoft unveils new tool to make cross-border advertising easier

The tech giant’s latest tool, Feed Labels, is set to launch in mid-March and is anticipated to be fully rolled outl by the end of the month. What are Feed Labels? With Feed Labels, you can organize products from different feeds by using common traits like language or product category. When choosing a feed label, you control which feeds from the designated Merchant Center store will be featured in your campaign. Feed Labels will make life easier for advertisers managing campaigns in multiple countries.