Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline

March 22, 2024

Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance Max. Additionally, the tech giant provided additional insights into the deprecation timeline for Smart Shopping campaigns, which is set to begin in Q3 of this year. Smart shopping sunset. Advertisers will receive direct email notices about upcoming migrations of existing smart shopping campaigns to PMax in April. The deprecation of Smart Shopping campaigns will happen in phases, starting in June and likely ending in September.

The source of this news is from Search Engine Land