Microsoft Store Ads to appear in Bing search results

Microsoft Store Ads will now appear in Bing search results, the company announced. Aside from expanding the reach of Store Ads campaigns beyond the Microsoft Store to Bing’s search results, advertisers will now have the opportunity to reach customers outside of the U.S. as Microsoft Store Ads is going global this month, with plans to expand to 150 new regions. Developers can promote their apps built for Windows on Microsoft Store Ads by following a few simple steps. First, get in touch with your Microsoft Advertising account manager or Microsoft Store representative. If you want your add to also have the opportunity to appear in Bing Search results, ensure the Ad Distribution Controls are set to All.