Microsoft rolls out new AI tool that generates instant banner ads

January 13, 2024

Microsoft is launching a new AI-powered solution that automatically generates banner ads in seconds. Retail Media Creative Studio will be available in preview within the Microsoft retail media platform later this month. Retail Media Creative Studio enables advertisers to generate banner ad creatives in seconds simply by inputting a product’s URL. The review process in Retail Media Creative Studio ensures that retailers have the final say before ads go live. Once the banner ad campaign is live, Microsoft Retail Media uses AI algorithms for in-flight optimization, selecting the most effective banner creative based on key metrics like click-through rates and sales conversions.

The source of this news is from Search Engine Land