Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter, corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. That’s one thing we learned yesterday from the keynote, which explored how conversational AI might radically change search marketing. Tackling traditional search issuesThe new Bing, unveiled in February, was designed to succeed where traditional search results can sometimes fail. Conversational AI comes to Microsoft AdsSainsbury-Carter stressed that the company was committed to investing in integrating chat AI, noting that Bing Chat is “stronger than ever”. Whether publishers source their AI chat experiences from Microsoft or not, Microsoft Advertising can help them to monetize their services by serving relevant ads designed specifically for the chat experience.