Microsoft is upgrading native campaigns to enhanced CPC

April 05, 2024

The Microsoft Advertising Platform is upgrading all existing image and feed campaigns on a manual cost-per-click (CPC) bid strategy to enhanced CPC from May 13. Additionally, all manual CPC bidding for newly created native campaigns will be phased out from April 30. With the Manual CPC bid strategy, Microsoft Advertising uses the bids you have manually set every single time. Enhanced CPC benefits. If enhanced CPC doesn’t fit your goals, you can opt to switch your native campaigns to maximize conversions.

The source of this news is from Search Engine Land