Microsoft has dropped Twitter from its ad platform

Microsoft Advertising users have started receiving emails notifying them that the Digital Marketing Center (DMC) will also cease its support for Twitter on the same date. Consequently, users will lose access to their Twitter accounts via the Digital Marketing Center’s social media management tool. While the social media service was offered for free to advertisers, it was prominently displayed on the DMC dashboard of Microsoft Advertising. Companies utilizing Microsoft Advertising will continue to create and manage content for Facebook, Instagram, and LinkedIn via the platform, as they did previously. Last year, Microsoft generated over $12 billion in digital advertising revenue from ads created, managed, and run through its Advertising platform.