Microsoft is giving advertisers more time to complete verification through its Advertiser Identity Verification (AIV) program. You will still need to complete the Microsoft Ads verification requirements if you want your ads to continue showing globally. All advertisers will still be asked to complete AIV when setting up a new account. If AIV is not complete within 30 days, eligibility to serve ads in the EEA will be suspended until successful completion of AIV. Advertisers whose account has been flagged by systematic checks related to risk for advertisers or those who use our products.