Microsoft explores sharing Bing Chat ad revenue with publishers

Microsoft is exploring ways to share ad revenue it generates through the new Bing, Bing Chat, with select publishers. Now, Microsoft says it will look to “share the ad revenue with partners whose content contributed to the chat response.”What’s new. “We’re also exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response,” Microsoft vice president Yusuf Mehdi wrote. This seems to be something that Microsoft is conducting through its Microsoft Start partners program. We also reported on meetings Microsoft had with advertisers and brands about the future of ads in Bing Chat.