Microsoft expands Maximum Conversion Value to more campaign types

April 03, 2024

Microsoft is extending Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart shopping campaigns, automatically adjusts your bids in real-time to maximize total conversion value within your budget. These conversion and revenue-based bid strategies rely on conversion tracking within Microsoft’s platform, achieved through Universal Event Tracking (UET) and/or offline conversions. Conversion tracking. Auto-tagging of MSCLKID, enabled by default for new accounts, helps to ensure accurate conversion tracking even when browser settings or types block Microsoft cookies.

The source of this news is from Search Engine Land