During its latest quarterly earnings call, Microsoft highlighted how it is leveraging artificial intelligence to improve search, advertising, and productivity. Satya Nadella, Microsoft’s CEO, stated that the company is “redefining how people use the internet to search and create” with AI copilot capabilities. These include GitHub Copilot for developers, Power Platform Copilot for low-code app development, and Dynamics 365 Copilot for business applications. Notably, Microsoft sees AI as a critical way to drive monetization for search through more effective ads. By better understanding user intent through AI, Microsoft can improve ad relevance.