Doctor and Clinic Ads are intent-triggered based on search for conditions, symptoms, specialists, and many more. With Microsoft Audience Network, healthcare providers can display their ads on a network of trusted websites, apps, and social media platforms. Microsoft suggests the following best practices for running doctor and clinic ads. The auction for Doctor and Clinic Ads is independent from Text Ads. The Doctor and Clinic Ads auction is cost-per-click (CPC)-based.