Microsoft Bing adds new Deep Search generative AI feature

December 07, 2023

Microsoft today announced Deep Search – a new, optional generative AI feature meant to help searchers with complex questions that don’t have simple answers. Regular searches on Bing already consider millions of web pages for each search and Deep Search does ten times that to find results that are more informative and specific than the ones that rank higher in normal search,” MIcrosoft said. Here’s a GIF Microsoft shared to illustrate how Deep Search works on Bing:Deep Search results ranking. Deep Search won’t load as quickly as regular search results. Microsoft said it created Deep Search to provide “more relevant and comprehensive answers to the most complex search queries”:

The source of this news is from Search Engine Land