Microsoft Advertising professional service ads go global, broad match modifier changes rolling out and more

The expansion of professional service ads, broad match modifier changes, and much more updates were announced today in the Microsoft Advertising April newsletter. Professional service ads. Microsoft Advertising’s professional service ads are now available globally. There won’t be any impacts to bidding strategies or third-party bidding.”Recently we reported Microsoft Advertising broad match modifier keywords are now serving ad broad match. Professional Service Ads and other product updates for April.