Microsoft Advertising launches Performance Max campaigns globally

March 05, 2024

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. PMax campaigns can help you reach a wider audince and automate online advertising optimization, making them ideal for those lacking time or resources for manual channel optimization. You can get started with Microsoft PMax campaigns by importing your existing campaigns from Google Ads or by setting up our own new Microsoft campaign in three easy steps. While setting up audience signals is optional, doing so can expedite the learning and optimization process as your Performance Max campaign begins.

The source of this news is from Search Engine Land