Microsoft Advertising Editor expands audiences to all markets

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. Advertisers have historically only been able to use Microsoft Advertising online to manage audiences. However, they can now do this using the Microsoft Advertising Editor tool, which means they now have the flexibility to monitor and tweak their audience campaigns offline. However, Microsoft Advertising Editor can now be used to update associations in bulk. To update associations in bulk, navigate to the ‘Audience’ tab on Microsoft Advertising Editor and select an option.