Microsoft Ads unveils major changes to hotel and property ad management

January 12, 2024

Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Advertisers must understand how Lodging Campaigns work, as they are the only option for managing Hotel Price ads and Property Promotion ads in the future. The enhanced campaign architecture aligns its model and functionality with Google Ads Hotel campaigns. Lodging Campaigns can streamline the management of Hotel Price ads and Property Promotion ads on both platforms. More control: This campaign type gives you the ability to run separate Hotel Price ads and Property Promotion ads campaigns.

The source of this news is from Search Engine Land