Microsoft Ads pilots UET Insights dashboard with new traffic data

Microsoft Ads is trialling a new dashboard for advertisers called UET Insights. Additional website performance signals captured by the UET Tag will include:Page latencies (speed and load times). Microsoft had originally planned to automatically roll out the new dashboard to all advertisers on June 29. Microsoft has said that it is trialling the new dashboard to give advertisers more insights into their campaign's performance. Launched (then on Bing Ads) in 2014, a site-wide UET tag powers conversion tracking, remarketing and automated bidding strategies on Microsoft Ads.