Meta’s new partnership with Amazon streamlines conversion process for advertisers

Meta has rolled out a new feature that simplifies the conversion process for Amazon sellers. Rahmey explained that this new collaboartion could prove to be a significant revenue opportunity for Meta, Amazon and advertisers:B etter ad signals . With that in mind, it’s little wonder the tech giant is exploring additional ways to improve ad revenue by collaborating with retail giant Amazon. "Customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Facebook and Instagram as part of the new experience." For more information on Meta's ad revenue performance, read our report on the company's third-quarter success after it surpassed expectations to increase profit by 23%.