Meta’s new chatbots set to improve targeted ad capabilities

Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities. It’s expected that the new technology will also boost engagement across Meta’s platforms, as the chatbots, which all exhibit different personalities, will be able to have humanlike conversations with Meta’s 4 billion users, reports the Financial Times. The company is reportedly hoping that its new AI chatbots will help retain users by increasing engagement. Meta’s chatbots with character. So, to improve engagement for its users, Meta has created a range of characters for its chatbots, which insiders have nicknamed “personas”.