Meta’s ad revenue up 12% in Q2, exceeding expectations

Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q2 2023 was $31.5 billion compared to $28.2 billion in the same period in 2022. This success helped drive total Meta revenue to grow 11% year-on-year from $28.8 billion in Q2 2022 to $32 billion in Q2 2023. Meta’s Q2 2023 performance also showed impressive growth in user engagement. Now, forecasters are predicting increased ad spend for later on in the year, which will create more opportunities for marketers.