Meta’s ad revenue jump 24% in Q4, exceeding expectations

February 05, 2024

Meta’s ad revenue increased by 23.8% in the final quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q4 2023 was $38.7 billion compared to $31.3 billion in the same period in 2022. This success helped drive total Meta revenue to grow 25% year-on-year from $32.2 billion in Q4 2022 to $40.1 billion in Q4 2023. Meta’s Q4 2023 performance also showed impressive growth in user engagement. The sustained growth suggests success on the platform, making Meta’s ad products worthy of consideration.

The source of this news is from Search Engine Land