Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Quality leads can save businesses time and resources as they have a greater chance of turning interest into actual sales. Advantage+ for Lead Gen: Meta is testing full campaign automation for lead generation campaigns, using Meta Advantage. Read our 9-step guide on how to use Meta Ads for lead genertion for more information.