Meta unveils ad-free Facebook and Instagram subscriptions in Europe

Meta is rolling out no ads subscriptions for Facebook and Instagram users in Europe. The success of ad-free subscriptions could greatly influence reach and, consequently, ROI for this new service in Europe. Providing a choice to subscribe without ads meets European regulations and lets Meta serve users in the EU, EEA, and Switzerland. The CJEU confirmed that such a subscription model is a valid way for users to consent to an ad-supported service. To begin with, Meta is only rolling out ad-free experiences for people aged 18 and up.