Meta to charge $14 a month for ad-free Instagram and Facebook subscriptions

Meta is planning to charge $14 a month for ad-free Facebook and Instagram subscriptions in Europe. The popularity of subscriptions could significantly impact the number of people seeing ads on Instagram and Facebook, which may mean some advertisers need to re-evaluate their strategies and invest in alternative platforms. A paid-for ad-free Meta subscription was proposed by the company in response to the European Union’s Digital Services Act, which comes into effect on 1 January 2024. Meta is yet to make an official statement on paid-for versions of Facebook and Instagram. When asked if Facebook woul dever roll out ad-free subscriptions, he said:“There will always be a version of Facebook that is free.“Meta COO, Sheryl Sandberg, then added:“We have different forms of opt-out.