Meta steps up data privacy measures in Europe amid targeted ad concerns

January 23, 2024

Meta is stepping up its data privacy measures in the EU, EEA and Switzerland to comply with the Digital Markets Act (DMA). The effectiveness of targeted advertising on Meta platforms could be significantly impacted if a substantial number of Facebook and Instagram users choose not to share their data. Moving forward, Facebook and Instagram users will be able to decide whether:Their Facebook and Instagram accounts are connected and share data. The Marketplace experience is able to use their Facebook information. The research, conducted by Consumer Reports, found that, on average, an astonishing 2,230 companies actively share data about each user with the social networking site.

The source of this news is from Search Engine Land