Meta rolls out paid verification

Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States. Meta Verified costs $12 per month if accessed via the web, and $15 per month if accessed through iOS or Android to account for those platforms’ cuts of in-app payments. The launch of Meta Verified is part of Meta’s effort to enhance security and transparency on its platforms. By providing users with a blue verification badge and proactive impersonation protection, Meta aims to reduce the number of fake accounts and impersonations that occur on Facebook and Instagram. By requiring government ID verification, Meta may be able to ensure that users are who they say they are and reduce the incidence of fake accounts and bots on its platforms.