Meta rolls out new search tool to track branded content campaigns

Meta has launched a new search tool that tracks branded content campaigns. The video showcases how users can use the tool to gain insights into campaigns involving specific influencers and brands. Commenting on the new Branded Content search feature, Meta said:"Ads are just one way for businesses to promote a product or service on Facebook and Instagram. "Use the branded content search to find posts, stories, videos and reels on Facebook and Insatgramt that involved a Paid Partnership. Deep dive: Check out Meta's new Branded Content search tool in the Ads Library to see how it works.