Meta’s new functionalities for Facebook and Instagram Reels ads can help simplify the campaign creation process, saving time and potentially resulting in a higher-quality, more engaging ad. This ad type, which is already available on Instagram, is now being tested on Facebook Reels. Meta has rolled out multi-destination call-to-action features for Reels carousel ads on Facebook and Instagram across iOS and Android devices. Finally, Meta is also rolling out its brand suitability Inventory Filter control and its third-party brand suitability verification solution with Meta Business Partner, Zefr, to Facebook and Instagram Reels. A Meta spokesperson said in a statement:“As people spend more time watching Reels on Facebook and Instagram — Reels plays exceed 200 billion per day across Facebook and Instagram — we are building ways to make Reels ads more engaging for people and more effective for advertisers.”“Ads using creative built for Reels see better campaign performance.