Meta rolls out new features for Facebook and Instagram Reels ads

October 13, 2023

Meta’s new functionalities for Facebook and Instagram Reels ads can help simplify the campaign creation process, saving time and potentially resulting in a higher-quality, more engaging ad. This ad type, which is already available on Instagram, is now being tested on Facebook Reels. Meta has rolled out multi-destination call-to-action features for Reels carousel ads on Facebook and Instagram across iOS and Android devices. Finally, Meta is also rolling out its brand suitability Inventory Filter control and its third-party brand suitability verification solution with Meta Business Partner, Zefr, to Facebook and Instagram Reels. A Meta spokesperson said in a statement:“As people spend more time watching Reels on Facebook and Instagram — Reels plays exceed 200 billion per day across Facebook and Instagram — we are building ways to make Reels ads more engaging for people and more effective for advertisers.”“Ads using creative built for Reels see better campaign performance.

The source of this news is from Search Engine Land