Meta introduces AI-powered brand suitability controls and third-party verification for feeds

In partnership with Zefr, the third-party verification solution for Facebook Feed is also available, with more Meta Business Partners set to join in the coming months. Meta has also developed a multi-stage AI review system to classify content for advertisers, ensuring brand suitability controls are implemented. Third-party brand suitability verification. Zefr’s AI product evaluates video, image, text, and audio to categorize Feed content based on GARM suitability standards. Later this year, Meta plans to extend this verification and measurement solution to more badged Meta Business Partners.