Meta expands automated audience targeting options in latest AI push

January 26, 2024

Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed manual ad targeting categories for sensitive topics. What is Advantage detailed targeting? Advantage detailed targeting, a product available within Meta’s Advantage product suite, leverages AI and machine learning technology to identify a broader range of high-valuable customers for your campaign than the initial specified audience group. Meta’s Advantage detailed targeting is now available for:Campaigns that are optimized for Impressions, Video views, Reach, Engagement or ad recall lift.

The source of this news is from Search Engine Land