Meta announces major updates to Advantage+ and Shopping Ads

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. Advantage+ catalog ads update. Additionally, Meta is introducing Shops ads to Partnership ads, enabling businesses to run collaborative campaigns with creators, brands, or other businesses. Additionally, Meta is testing the ability for advertisers to use Collaborative ads in conjunction with Advantage+ shopping campaigns. This spring, Meta will launch Advantage+ Catalog ads with comprehensive reporting capabilities.