Meta announces major audience targeting and insights update

April 03, 2024

Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. Understanding your audience better enables more effective campaign optimization, while precise targeting capabilities help reach high-value consumers. Meta has introduced a new feature called the “engaged customers audience segment” – as seen in the screenshot below, taken by digital ads expert Jon Loomer:With the Engaged Customers Audience Segment, you can define your engaged customers using custom audiences, which provides reporting breakdowns specifically for this audience. Just go to the Breakdown menu and choose “Demographics by Audience Segments.” From there, you’ll see separate rows for New Customers, Existing Customers, and Engaged Customers, as demonstrated in the screenshot below:Enhanced targeting. With enhanced targeting, you can make a custom audience or multiple custom audiences for engaged customers, but you’ll likely need to leave out paying customers when setting them up.

The source of this news is from Search Engine Land