Meta advertisers can avoid 30% Apple service charge for boosted posts

February 16, 2024

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. What is the Apple service charge? If these funds are added within the iOS app, an Apple service charge applies. The new payment process and Apple service charge will initially launch in the US, with additional markets subject to the fee later this year. Advertisers globally can avoid the Apple service charge by boosting content directly from the Facebook.com or Instagram.com websites.

The source of this news is from Search Engine Land