For example, both ad platforms:Include algorithm-based campaigns that are heavily promoted by each platform: Advantage+ (Meta) and Performance Max (Google). A 7-point ecommerce framework for Facebook and InstagramWhen they’re set up and managed correctly, ecommerce campaigns on Meta can print money for products with market fit. Experiment with Advantage+ campaignsUnlike lead generation, where you don’t really have the option of running purchase-focused campaigns, ecommerce on Meta Ads gives you two options – one of which is the relatively new Advantage+ Shopping. Get creative with your creativesWhen it comes to the ads themselves, we advise having a good mix of asset types that you can test, test, and test some more. No matter how successful your Meta Ads campaigns are, there is always more growth to unlock.