Meta Ads for ecommerce: 7 things to test and iterate

November 15, 2023

For example, both ad platforms:Include algorithm-based campaigns that are heavily promoted by each platform: Advantage+ (Meta) and Performance Max (Google). A 7-point ecommerce framework for Facebook and InstagramWhen they’re set up and managed correctly, ecommerce campaigns on Meta can print money for products with market fit. Experiment with Advantage+ campaignsUnlike lead generation, where you don’t really have the option of running purchase-focused campaigns, ecommerce on Meta Ads gives you two options – one of which is the relatively new Advantage+ Shopping. Get creative with your creativesWhen it comes to the ads themselves, we advise having a good mix of asset types that you can test, test, and test some more. No matter how successful your Meta Ads campaigns are, there is always more growth to unlock.

The source of this news is from Search Engine Land