Messy Middle: Using Human Biases To Optimize For User Satisfaction

April 03, 2024

A lot has been written about The Messy Middle, but most articles miss three critical points. Messy Ways Of Thinking About SEOThe Messy Middle is more than a cool new way of saying “funnel.”We’ve been operating for a long time with the outdated model of linear purchase journeys. The Messy Middle suggests new ways of thinking about internal linking, content creation, and success metrics that are closer to reality. Measure The MiddleThe Messy Middle varies in length by product and industry, making it hard to generalize. The Messy Middle offers a different approach: presence gaps.

The source of this news is from Search Engine Journal