2023 was a particularly transformative year for search, witnessing significant advancements in search engine algorithms, artificial intelligence integration, and user experience enhancements. This article provides a comprehensive overview of the seven leading search engines that dominate the market, offering an insightful look into the latest AI advancements reshaping the search landscape. However, it clearly needs to head up any list of search engines. As Safari comes pre-set with Google as its default search engine, the majority of Apple device users are more likely to use Google Search. However, the platform faces challenges regarding the reliability and depth of information, with less transparent search algorithms compared to traditional search engines like Google.