Media Planning Explained: Crafting Campaigns in 10 Steps

How to Create a Media Plan in 10 StepsHere we lay out 10 steps to create an effective media plan, whether you’re a media newbie or a media buff. Media Plan Example + TemplateTo get a head start, download free budgeting media plan templates from Smartsheet, including an annual media plan template, as seen here:8. Avoid Media Planning Fatigue with Automated SupportMarketing—and media planning especially—can be fatiguing. Integrate Media Planning into the Wider Marketing PlanAvoid letting your media planning or media team fall into a silo. Know the Terminology: Media Planning GlossaryGet on a first-name basis with common media planning terms so marketing jargon never prevents you from seeing results.